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OTT DEVICE

Over The Top (OTT) Device

Table of Contents1 What is an OTT Device?2 How Do OTT Devices Work?3 What Does This Mean for You? What is an OTT Device? OTT

video-cpm

What is the Video CPM?

People mentioned “CPM” everywhere in digital advertising, but what does it mean? “CPM” stands for “cost per mile,” and it’s industry shorthand for the amount…

On-Target-Percentage

What is the On-Target Percentage?

On-target percentage, also called OTP, measures how much of your advertising campaign’s results actually stem from your intended audience.

Gross-Rating-Points

What are Gross Rating Points?

Gross rating points (GRP) help you measure how big an impact your ad campaign can achieve. With GRP, the focus is on the volume that can be delivered

VPAID

WHAT IS VPAID?

The Video Player Ad-Serving Interface (VPAID) is a key component of the Interactive with components like VAST and VMAP, the VPAID

VAST 2.0

VAST 2.0

VAST 2.0 is the third iteration and second major version of the Interactive Advertising Bureau’s Video Ad Serving Template (VAST).

MRAID

What is MRAID?

Mobile Rich Media Ad Interface Definitions system (MRAID) is an Application Programming Interface (API) designed by the Interactive Advertising Bureau. Like the IAB

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