What is Aniview Marketplace?
Aniview Marketplace is a dynamic platform where publishers and advertisers seamlessly connect for optimized video ad campaigns. Designed to maximize publisher revenue and fill rates, the Marketplace enables video inventory monetization through programmatic auctions, private marketplace (PMP) deals, and premium partnerships.
Our marketplace provides access to high-quality demand sources, ensuring that publishers achieve optimal monetization while advertisers benefit from targeted ad placements.
Key Features
Unified Auction System
- Maximize competition with Aniview’s unified auction technology. The platform enables multiple demand sources, including direct advertisers, DSPs, and ad exchanges, to bid in real-time for your video inventory.
Private Marketplace (PMP) Deals
- Aniview Marketplace offers publishers the ability to set up Private Marketplace (PMP) deals, allowing them to grant select advertisers exclusive access to premium video inventory. PMP deals provide advertisers with guaranteed placement in high-value environments, while publishers benefit from stable, higher CPMs through negotiated terms with trusted partners
Advanced Targeting
- Leverage detailed audience segmentation to deliver personalized ad experiences. Aniview Marketplace offers precise targeting based on demographic, behavioral, and contextual data, ensuring advertisers reach the right viewers at the right time.
Global Demand Access
- Tap into a global network of premium advertisers, ensuring that your video inventory is exposed to high-quality demand across industries and regions.
Real-time Reporting
- Monitor performance and revenue in real time with Aniview’s advanced analytics. Gain valuable insights into auction dynamics, advertiser demand, and campaign effectiveness to make informed decisions.
Flexible Integration
- Aniview Marketplace is designed to integrate seamlessly with your existing video ecosystem. Whether you use our video ad server or third-party platforms, you can easily plug into the Marketplace for effortless monetization.
Who Benefits from Aniview Marketplace?
- Publishers: Maximize fill rates and revenue by tapping into a diverse pool of advertisers, with access to premium demand through our marketplace and PMP deals.
- Advertisers: Reach highly engaged audiences in premium video content environments with advanced targeting capabilities, ensuring your ads are seen by the right viewers.
- Agencies & DSPs: Drive more effective campaigns for your clients by leveraging Aniview’s expansive inventory, PMP deals, and real-time auction system.
Why Choose Aniview Marketplace?
Maximized Revenue
Higher competition through a unified auction system and the option for PMP deals means better CPMs for publishers.
Premium Demand
Access top-tier demand sources from advertisers across industries and geographies.
Transparency
Full transparency into auction outcomes, pricing, and advertiser performance through real-time reporting.
Comprehensive Support
Aniview provides ongoing support for publishers and advertisers to ensure the smooth functioning of all ad operations.
Used by Leading Gaming Companies
Get Started with Aniview Marketplace
Ready to boost your video monetization with premium demand and real-time auctions? Contact us today to integrate Aniview Marketplace into your video strategy and unlock new revenue potential.