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The-Future-of-Ads-on-CTV

The Future of Ads on CTV

As CTV consumption continues to skyrocket, advertisers and brands seek to capitalize on viewers’ attention. Does this indicate a real breakthrough- a promising future of ads on CTV? Let’s find out!

Mousumi Rana

Mousumi Rana

VAST Tag

VAST 1.0

VAST 1.0 was the first iteration of the Interactive Advertising Bureau’s Video Ad Serving Template (VAST)

Asmita

Asmita

Connected-TV

Connected TV Goes Gold in 2018

Connected TV is poised to explode in 2018, fueled by a virtuous cycle of rapid consumer uptake and an ecosystem that’s eager to deliver.

Asmita

Asmita

supply-side platform

Everything About SSP (Supply-Side Platform)

A supply-side platform, or SSP, is automated technology that allows publishers to sell their available ad spaces (“ad inventory”), typically via auction on digital marketplaces. Similar to the demand-side platforms (DSPs) used by advertisers, SSPs allow publishers to engage

Kapil

Kapil

RTB

RTB – 3 Ways You Reap the Benefits

Video marketing is on the rise, and by 2018, more than 60% of all internet traffic is expected to be video. Of that rise, a big chunk is driven by programmatic advertising, especially real-time bidding (RTB).

Kapil

Kapil

NONLINEAR

Nonlinear Video Ads

Nonlinear ads appear alongside video content, running concurrently without disrupting content playback. While we focus here on video ads

Kapil

Kapil

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