Now, let’s take a deeper look at what OTT and CTV mean- and the difference between CTV advertising and OTT advertising.
As CTV consumption continues to skyrocket, advertisers and brands seek to capitalize on viewers’ attention. Does this indicate a promising future for ads on CTV? Let’s find out!
This quick guide will cover the top five essential things you need to know about FAST channels.
In this detailed guide, we will discuss what an ad server is, the types of ad servers, how ad serving works, and all the concepts related to ad server.
VAST 1.0 was the first iteration of the Interactive Advertising Bureau’s Video Ad Serving Template (VAST)
For digital video advertising, there are tons of elements that you can track to gauge a campaign’s success. New formats and technologies
Connected TV is poised to explode in 2018, fueled by a virtuous cycle of rapid consumer uptake and an ecosystem that’s eager to deliver.
A supply-side platform, or SSP, is automated technology that allows publishers to sell their available ad spaces (“ad inventory”), typically via auction on digital marketplaces. Similar to the demand-side platforms (DSPs) used by advertisers, SSPs allow publishers to engage
Video marketing is on the rise, and by 2018, more than 60% of all internet traffic is expected to be video. Of that rise, a big chunk is driven by programmatic advertising, especially real-time bidding (RTB).
Nonlinear ads appear alongside video content, running concurrently without disrupting content playback. While we focus here on video ads