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VAST Tag

VAST 1.0

VAST 1.0 was the first iteration of the Interactive Advertising Bureau’s Video Ad Serving Template (VAST)

Asmita

Asmita

Connected-TV

Connected TV Goes Gold in 2018

Connected TV is poised to explode in 2018, fueled by a virtuous cycle of rapid consumer uptake and an ecosystem that’s eager to deliver.

Asmita

Asmita

supply-side platform

Everything About SSP (Supply-Side Platform)

A supply-side platform, or SSP, is automated technology that allows publishers to sell their available ad spaces (“ad inventory”), typically via auction on digital marketplaces. Similar to the demand-side platforms (DSPs) used by advertisers, SSPs allow publishers to engage

Kapil

Kapil

RTB

RTB – 3 Ways You Reap the Benefits

Video marketing is on the rise, and by 2018, more than 60% of all internet traffic is expected to be video. Of that rise, a big chunk is driven by programmatic advertising, especially real-time bidding (RTB).

Kapil

Kapil

NONLINEAR

Nonlinear Video Ads

Nonlinear ads appear alongside video content, running concurrently without disrupting content playback. While we focus here on video ads

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Kapil

Media Rating

Media Rating Council

Table of Contents1 What is the Media Rating Council?2 What does the Media Rating Council do?3 Why does the MRC

Kapil

Kapil

What is Ad Reinsertion

Ad Reinsertion Technology

ad reinsertion This technique works by replacing ads that get neutralized by ad blockers.

Asmita

Asmita

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