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VIDEO AD INVENTORY

Video Ad Inventory

Ad inventory refers to the amount of available ad space that a publisher can offer to advertisers. The term is most commonly seen in online advertising…

advertainment

What is Advertainment?

As the word suggests,Ā advertainmentĀ combines advertising and entertainment to produce highly appealing content for target audiences.

VAST Tag

VAST Tag – What is a VAST?

Tags are the formats used for commands in the Interactive Advertising Bureauā€™s Video Ad Serving Template (VAST).

VIEW-THROUGH RATE

VIEW-THROUGH RATE (VTR)

Table of Contents1 What is VTR?2 How Does View-Through Rate (VTR) Work?3 What Can View Through Rate (VTR) Do for You? What is VTR? View-through

Cost Per View

COST PER VIEW (CPV)

Table of Contents1 What is Cost Per View?1.1 How Does Cost Per View Work? What is Cost Per View? Cost Per View refers to the

TARGET RATING POINTS

TARGET RATING POINTS (TRP)

Table of Contents1 What are Target Rating Points?2 How Do TRPs Work?3 Why Does TRP Matter? What are Target Rating Points? Target rating points (TRP)

INTERACTIVE VIDEO AD

INTERACTIVE VIDEO AD

Table of Contents1 What is an interactive video ad?2 How do interactive ads work?3 What can interactive ads do for you? What is an interactive

Pros-Cons-of-Digital-Video-Advertising

Pros and Cons of Using Digital Video Advertising Today

Table of Contents1 Advantages of Digital Video Advertising1.1 Low Expenses1.2 Real-time Benefits1.3 Opportunity for Multiple Formats1.4 Universal Accessibility1.5 International Reach2 Potential Drawbacks of Digital Video

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