Ad inventory refers to the amount of available ad space that a publisher can offer to advertisers. The term is most commonly seen in online advertising…
As the word suggests, advertainment combines advertising and entertainment to produce highly appealing content for target audiences.
Tags are the formats used for commands in the Interactive Advertising Bureau’s Video Ad Serving Template (VAST).
Table of Contents1 What is VTR?2 How Does View-Through Rate (VTR) Work?3 What Can View Through Rate (VTR) Do for You? What is VTR? View-through
Table of Contents1 What is Cost Per View?1.1 How Does Cost Per View Work? What is Cost Per View? Cost Per View refers to the
Table of Contents1 What are Target Rating Points?2 How Do TRPs Work?3 Why Does TRP Matter? What are Target Rating Points? Target rating points (TRP)
Table of Contents1 What is an interactive video ad?2 How do interactive ads work?3 What can interactive ads do for you? What is an interactive
Table of Contents1 Advantages of Digital Video Advertising1.1 Low Expenses1.2 Real-time Benefits1.3 Opportunity for Multiple Formats1.4 Universal Accessibility1.5 International Reach2 Potential Drawbacks of Digital Video
Table of Contents1 A Video Says a Thousand Words2 B2B and Video Ads: A Match Made in Heaven3 Video Works on Every Marketing Channel Around
Table of Contents1 Get Your Viewers Hooked in the First 10 Seconds2 Level Up Your Storytelling2.1 Optimize Your Video for Search3 Find the Best Services