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Media Rating

Media Rating Council

Table of Contents1 What is the Media Rating Council?2 What does the Media Rating Council do?3 Why does the MRC matter? What is the Media


Server Side Header Bidding

Server-side header bidding carries out key header bidding processes via servers rather than the traditional browser.


What is a Waterfall?

The waterfall technique sprang up when separate ad networks were the norm in digital video advertising

Video Multiple Ad Playlist

Video Multiple Ad Playlist (VMAP)

The Video Multiple Ad Playlist, or VMAP, is part of the Interactive Advertising Bureau’s Video Suite, a collection of protocols that standardize key aspects of the video ad delivery process.