The in-app advertising market is now expected to hit $201 billion triple the $72 billion it registered in 2016
Table of Contents1 What is the Media Rating Council?2 What does the Media Rating Council do?3 Why does the MRC matter? What is the Media
ad reinsertion This technique works by replacing ads that get neutralized by ad blockers.
Over-the-top video is delivered over the web, bypassing traditional channels.
Server-side header bidding carries out key header bidding processes via servers rather than the traditional browser.
Video ad metrics give you valuable data that’s crucial for evaluating and refining your advertising strategies
The waterfall technique sprang up when separate ad networks were the norm in digital video advertising
real-time bidding (RTB) refers to the practice of buying and selling ad inventory
What’s the CBA? The Coalition for Better Ads creates standards for improving video ad quality.
The Video Multiple Ad Playlist, or VMAP, is part of the Interactive Advertising Bureau’s Video Suite, a collection of protocols that standardize key aspects of the video ad delivery process.