Video Ad Server for Publishers
Maximize Ad Revenue with Aniview’s Modular Solutions for Publishers
Run Video Ads on CTV, Web & Mobile
Publishers face constant challenges in optimizing ad revenue. Low fill rates, fragmented demand sources, and inefficient monetization models hinder revenue potential. Aniview’s cutting-edge technology addresses these issues, empowering publishers with the tools needed to boost revenue, streamline operations, and maintain complete control over their ad stack.
The Publisher's Problem: Fragmented Demand, Low Fill Rates, and Inefficient Revenue Models
Ad revenue optimization is one of the biggest pain points for publishers
- Fragmented Demand Sources: Managing multiple ad partners across web, mobile, and CTV platforms without a unified approach leads to inefficient ad delivery and missed opportunities.
- Low Fill Rates: Publishers often struggle with low fill rates across their inventory, resulting in unsold impressions and lost revenue potential.
- Discrepancy in Payment and Reporting: Ad servers and video players that don’t sync well with third-party data often lead to discrepancies in payments and analytics, causing headaches for publishers.
- Lack of Control Over Ad Operations: Publishers may have limited insight or control over their ad operations, particularly when outsourcing ad ops to third parties.
Aniview’s Solution: A Full Suite of Publisher-Focused Tools
Aniview’s end-to-end video monetization platform is designed to meet the specific needs of publishers. Our solution addresses each of these challenges with industry-leading features that empower publishers to take control of their ad stack, optimize yield, and ensure operational transparency across all devices—web, mobile, and CTV.
1. Video Ad Server: Unified Ad Management Across Screens
Aniview’s Video Ad Server provides a robust, centralized solution that allows publishers to:
Dynamic Unified Auctions: Our ad server creates real-time competition between multiple demand sources, including programmatic and direct campaigns.
Let AI handle the complexity by using real-time data and proprietary algorithms to optimize pricing, fill rates, and CPM. The system automatically finds the best ad sources and serves ads that maximize yield.
Aniview’s modular and flexible architecture allows publishers to integrate effortlessly with their current ad tech stack without the need for complex migrations.
Serve video ads seamlessly across web, mobile, and CTV/OTT platforms, reducing fragmentation and inefficiency.
2. Aniview Video Player and SDK: Full Control Over User Experience
The Aniview Video Player provides publishers with complete control over how video content and ads are presented:
Publishers can fully customize their video player for brand consistency. Whether it's white-labeling the player with your logo or tweaking the layout, the Aniview player gives you complete flexibility.
Our video player is optimized for fast loading and seamless user experiences, ensuring that ads run smoothly and in-stream without impacting user retention.
Quickly integrate video content and ads into your mobile apps or CTV platforms using Aniview’s SDK, which supports both instream and outstream ads.
Track your video and ad performance with granular real-time reporting and actionable insights that help you make data-driven decisions to improve your strategy.
3. Marketplace: Access to Premium Demand
Aniview’s Marketplace opens up a wealth of monetization opportunities for publishers by connecting them with high-quality demand:
Leverage our connections to top demand sources, including programmatic and direct advertisers, to boost fill rates and revenue.
Access exclusive, high-value campaigns and direct deals that can dramatically improve your sell-through rate and increase yield.
Monetize inventory across desktop, mobile, CTV, OTT, and even DOOH (Digital Out-Of-Home) screens with ease.
4. White Labeling: Full Brand Control
For publishers looking to maintain a cohesive brand identity, Aniview offers white-label solutions that allow you to:
White label the entire platform—UI, domain, tags, and player—to maintain brand consistency across all touchpoints.
Have full control over your ad operations with transparent reporting and the ability to customize every aspect of your video ad serving process.
Use Cases for Publishers
Unified Auction for Maximum Revenue
- Cross-screen optimization: Run a unified auction for programmatic and direct campaigns across web, mobile, and CTV.
- Improved fill rates and CPMs: Real-time bidding ensures the highest value for every impression.
Monetize Live Streams
- Seamless ad insertion: Use SSAI for non-disruptive ads in live-streamed content.
- Ideal for OTT and publishers: Perfect for live video content.
Whitelabel Video Player
- Rapid integration: Embed a customizable player in your app in minutes.
- Immediate monetization: Start serving ads right away.
Streamlined Content Management
- End-to-end solution: Ingest, store, transcode, and stream video content with ease.
- Efficient monetization: Simplify content management and revenue generation.
AI-Powered Optimization
- Maximize yield: Our AI automatically optimizes ad placement, demand, and pricing.
- Guaranteed revenue: Ensure maximum value from every impression.
Used by Market Leading Companies
Why Publishers Trust Aniview?
Global Reach
With over 10 billion monthly video impressions and activity across 200+ countries, Aniview provides publishers with the infrastructure and support they need to scale.
Full Operational Transparency
Publishers have complete control over their operations with 24/7 support, real-time reporting, and customizable features that adapt to unique business needs.
Proven Technology
Trusted by over 400 customers and managing more than 10,000 digital properties, Aniview’s video ad server technology ensures that publishers get the most out of their ad inventory.
Partner with Aniview Today and Take Control of Your Monetization
Whether you're a large-scale publisher managing inventory across screens or a niche content provider looking to optimize your video ad performance, Aniview offers a suite of solutions tailored to your needs. Get started today and unlock the full potential of your video ad revenue!