Unified Auctions
Drive Competition Across Demand Sources
With Aniview’s Unified Auction, all demand sources—whether direct or programmatic—participate in the same auction simultaneously. This feature eliminates the inefficiencies of the traditional waterfall setup, enabling real-time competition between bidders. By integrating various formats like VAST, VPAID, oRTB, PreBid, IMA, the Unified Auction delivers a streamlined and optimized ad serving process.
Demand Agnostic
Aniview’s Unified Auction is demand-agnostic, working seamlessly with VAST, VPAID, and PreBid integrations. The system is compatible with all major DSPs, SSPs, and ad networks, allowing publishers to leverage a broad range of demand sources without technical barriers.
Proprietary AI Optimization
The platform uses AI-driven optimization to dynamically adjust pricing and maximize revenue potential. Aniview’s proprietary algorithms analyze performance in real-time, delivering transparency and control over yield strategies.
Faster Auction, More Control
Reduce Latency
The unified auction reduces response times compared to traditional waterfall setups, leading to better fill rates and an improved user experience. Faster auction processing means less delay and fewer lost impressions.
Greater Flexibility
Publishers retain full control over auction configurations, with the flexibility to create any combination of unified auction and waterfall setups. You can tailor the auction process to fit your unique inventory and demand sources, whether for CTV, mobile, or web.
Why Choose Aniview?
Scalable and Reliable
Trusted by over 200+ customers and active in 150+ countries, Aniview serves over 10 billion video impressions monthly.
Proven Technology
Our unified auction feature is backed by advanced technology and a robust infrastructure, ensuring scalability and reliability for publishers of all sizes.
Expert Support
Benefit from our 24/7 global support system, dedicated account managers, and extensive training resources to ensure you get the most out of our platform.
Get Started with Aniview
Transform your ad-serving capabilities with Aniview’s platform-agnostic solution today. Whether you’re looking to enhance or replace your current ad tech stack, Aniview is here to deliver the most flexible and robust video ad server experience.