Aniview and Fraudlogix Team Up to Fight Video Ad Fraud
Aniview and Fraudlogix: Fraudlogix is a fraud detection and prevention management platform with a comprehensive suite of products designed to bring transparency to advertising and eliminate ad fraud. Aniview will use Fraudlogix’s fraud prevention solutions across its platform, which is comprised of more than 500 million monthly active users, to monitor and prevent fraudulent and non-human traffic across all in-stream, out-stream, and in-banner video campaigns.
With global ad spending estimated at more than $320 billion in 2019, ad fraud is costing advertisers billions of dollars every year. All vendors in the supply chain must be on their guard for fraudulent schemes, which are becoming increasingly sophisticated. The partnership with Fraudlogix furthers Aniview’s long-standing commitment to fighting ad fraud, expanding on existing Aniview ad verification tools, which use proprietary and 3rd party technologies to ensure campaigns are running in 100% brand-safe environments and in front of real human beings.
“Our partnership with Fraudlogix is an important step in improving transparency and performance in video advertising,” says Alon Carmel, Aniview’s CEO, and Founder. “As a veteran in the video ecosystem and reputation built over 7 years of devoted activity and uncompromising standards, we’re happy to partner with Fraudlogix’s team and bring its technology and capabilities to our platform.
We are determined to make sure our ecosystem remains clean and have taken, and will continue to take, the necessary measures to make sure of this.
When running billions of monthly video views, we’re committed to ensuring our channels are safe from harmful behavior and that our client’s campaigns are not only run in the right places, but in front of real users.”
“We’re excited to be working with Aniview to fight video ad fraud,” said Fraudlogix CEO, Hagai Shechter. “This integration will provide valuable transparency around the quality of traffic for both Aniview and its clients, and allow them to prevent fraudulent transactions in the future.”
Aniview’s patented technology provides a full ecosystem (Ad Server, Custom Video Player, and Marketplace) for serving and monetizing video ads/content across all verticals, devices, and OSs