Video advertising is growing in popularity. In fact, according to many experts, it will become (or is already) the primary tool for reaching out to online audiences.
As the following infographic demonstrates, the numbers are staggering. Video advertising is far more impactful than many marketing experts predicted, even ten years ago.
What makes it so successful? It’s all to do with how the human brain perceives video. According to data from Insivia, viewers retain around 95 percent of a message when they watch it in video form compared to reading it as text. This is due to the way our brains are set up. We are far more primed to take in visual information shown to us on a screen than data were written down.
As you might expect, marketers love video advertising. Companies that use it grow around 49 percent faster than those that don’t, on average, according to Wordstream. It also helps users stay on the page for longer – great for SEO.
The following infographic breaks down the impact of video advertising into bite-size facts and statistics. You’ll learn how many people now watch videos on the internet (hint: it’s a lot), and how firms are using video as a marketing tool. You’ll also find out more about which platforms are best for video marketing, how long your videos should be, and even whether COVID-related ads make a difference. After digesting it, you’ll be just as convinced as everyone else that video advertising is the best way to get your message out online.