IAB Tech Lab
Sellers.json and Open RTB Supplychain Object are set to bring more transparency to the programmatic buying process, which should be a win for all parties.
September 17, 2019
Table of Contents
Aniview Platform Updates for Quarter 3, 2025
Vaibhav Pandey
on September 09, 2025
Table of Contents
This quarter, we’ve rolled out a series of updates designed to give publishers more flexibility, stronger monetization opportunities, and an even smoother experience with the Aniview platform. From new placement types to expanded integrations and performance boosts under the hood, these updates are all about helping you maximize impact with less effort.
Major New Features & Capabilities
We’ve added powerful tools to help you take greater control of your ad strategy:
- Sticky Placements: A highly requested feature — ads can now remain visible as users scroll, driving higher viewability and engagement.
- Fluid Ad Sizes in GAM: More responsive ad experiences with full support for the “fluid” ad size in Google Ad Manager.
- Advanced Refresh & Rescaling: Multiformat ads now automatically refresh and adapt, ensuring seamless delivery and more impression opportunities.
- On-Demand Placement Control: New API functions let you programmatically hide or show placements — perfect for optimizing ad visibility in real time.
- Simplified Debugging: Activate debug mode directly via URL parameters, making troubleshooting campaigns faster and easier.
- Richer Bid Requests: Pass hashed emails and custom data to Prebid, unlocking smarter monetization.
- Improved Ad Placement Frameworks: Stronger support for both generic and Google ad placements with better tracking and reliability.
- LiveIntent A/B Testing: Fine-tune your identity strategy with built-in A/B testing support.
New Integrations & Demand Partners
More demand. More quality. More control.
- Verification Partners: We’ve partnered with Confiant and DoubleVerify to bring stronger ad security and quality assurance to your inventory.
- New Prebid Adapters: Expanded demand access with new integrations, including:
- DBlock / TrustedStack
- Equativ
- Sparteo
- Zeta Global SSP
- InMobi
- Expanded SSP & RTB Support: Prebid now offers broader SSP and RTB support, giving you more ways to connect with premium demand.
Performance & Core Enhancements
Speed and reliability are critical — and we’ve made some big improvements behind the scenes:
- Upgraded Prebid.js: Now running v9.33 for faster performance and new features.
- Auction Optimizations: Reduced latency and smarter bidding logic for better results.
- Bid Caching: Faster ad rendering by reusing recent bids where it makes sense.
- Isolated Script Loading: APS & Prebid scripts now run in their own iframes, preventing conflicts and improving page performance.
- Shadow DOM Protection: Floating ads are now fully isolated from site styles, eliminating CSS conflicts.
- Stronger Contextual Signals: Automatic collection of page metadata gives bidders richer context for targeting.
- Refined Ad-Manager: A major cleanup for stronger stability and maintainability.
- Improved Identity Module: Updated IntentIQ integration for more efficient loading and performance.
Fixes & Reliability Improvements
We’ve also tackled key issues to ensure reporting and delivery stay rock solid:
- More Accurate Reporting: Corrected request, bid, and impression counts for Google-linked sources.
- Improved Impression Sync: Aligned total vs. viewable impressions for cleaner reporting.
- Waterfall Logic Fixes: Ensured GAM is always properly called after receiving a real-time bid.
- Viewability Safeguards: Prevented impressions from being triggered on hidden or out-of-view ads.
- Mobile Floating Ads: Fixed display alignment issues in mobile floating mode.
- Responsive Player Support: Corrected impression tracking after instream player resizing.
- Better Tracking Reliability: Improved macros and payload keys for more consistent measurement.
- Privacy Enhancements: Strengthened Global Privacy Platform (GPP) support in APS.
Wrapping Up
From boosting viewability with sticky placements to expanding demand access and improving reporting accuracy, these August updates are all about helping publishers deliver better ad experiences and capture more value from every impression.
As always, we’re committed to continuous improvement and innovation. Stay tuned, even more exciting updates are on the way next quarter.
Featured Posts
Marketing
On-target percentage, also called OTP, measures how much of your advertising campaign’s results actually stem from your intended audience.
February 28, 2023
Industry Updates
Aniview’s team is back from an amazing time at MWC!
Come read about our experience
March 8, 2017
Technology
5G speed and performance have become the norm for mobile internet. Aniview explains how this can influence video marketing. Read about it here
April 25, 2022
Read Next
Ad Server
In October 2025, we rolled out major upgrades to Ads Player and Ad Manager focused on performance, policy, and monetization. From faster auctions to safer category controls and currency-aware bidding, here’s what changed and why it matters for publishers.
October 28, 2025
No Comments
CTV/OTT
Server-side ad insertion (SSAI) used to be backend plumbing. In 2026, it decides how smooth your ad breaks feel, how much revenue you actually keep, and whether platforms consider you “premium.”
October 28, 2025
No Comments
Ad Server
This quarter, we’ve rolled out a series of updates designed to give publishers more flexibility, stronger monetization opportunities, and an even smoother experience with the Aniview platform.
October 28, 2025
No Comments