Table of Contents
on September 01, 2025
VAST 1.0 was the first iteration of the Interactive Advertising Bureau’s Video Ad Serving Template (VAST). Introduced in 2008, VAST 1.0 marked the beginning of the IAB’s attempt to introduce a standardized protocol for delivering in-stream ads from video ad servers to different kinds of video players.
The proliferation of video playback devices and environments left advertisers grappling with issues like audience fragmentation, compatibility across content platforms, and efficiency. With each video player using different, often proprietary, technology, advertisers needed to rework the ad delivery process each time they wanted to reach a new type of video player. An ad served to iPhone users, for example, could not always be guaranteed to work just as well for someone watching on streaming TV.
With Video Ad Serving Template 1.0, the IAB set out to create a device- and platform-independent protocol that would simplify the ad delivery process for advertisers and content publishers. By using an XML schema that could be read by a wide range of video players regardless of their respective technical underpinnings, the IAB launched a video ad format that would soon become an industry standard due to its efficient solutions to many of the digital video ad industry’s largest problems.
VAST 1.0 supported only linear ads in single media file formats like MOV, MP4, and 3GP. In terms of functionality, it gave advertisers the option to let users play, stop, and/or pause video ads. Video Ad Serving Template 1.0 also supported basic event tracking, allowing advertisers to collect rudimentary data regarding audience engagement.
VAST 1.0 addressed some bugs and refined some functions in a subsequent release coded VAST 1.1. The IAB and the broader digital video industry have since stopped supporting both versions.
Featured Posts
Table of Contents1 Get Your Viewers Hooked in the First 10 Seconds2 Level Up Your Storytelling2.1 Optimize Your Video for Search3 Find the Best Services at Aniview3.0.1 Table of Contents Featuring a video as part of your landing page will boost your conversion rate by up to 80%. The statistic
A mobile app can be lucrative, but only if you plan your monetization right. Read Aniview’s blog on how to solve the common challenges to app monetization.
Learn why mobile video advertising is set to hugely outrun desktop video advertising.
Table of Contents1 Cost Per View (CPV)1.0.0.1 Table of Contents1.0.1 What is Cost Per View?1.0.2 How Does Cost Per View Work? Cost Per View (CPV) Table of Contents What is Cost Per View? Cost Per View refers to the price an advertiser pays for every instance that their video ad
In October 2025, we rolled out major upgrades to Ads Player and Ad Manager focused on performance, policy, and monetization. From faster auctions to safer category controls and currency-aware bidding, here’s what changed and why it matters for publishers.
Server-side ad insertion (SSAI) used to be backend plumbing. In 2026, it decides how smooth your ad breaks feel, how much revenue you actually keep, and whether platforms consider you “premium.”
This quarter, we’ve rolled out a series of updates designed to give publishers more flexibility, stronger monetization opportunities, and an even smoother experience with the Aniview platform.
