Table of Contents
on March 20, 2023
Bringing the best of digital content and linear TV, CTV is now the fastest-growing video advertising platform. What was considered a supplement to linear TV is now becoming one of the key channels to reach consumers. CTV advertising has given brands and advertisers many opportunities to thrive. Studies suggest that CTV viewership was at a record high in 2022, eventually surpassing linear television viewership. As CTV consumption continues to skyrocket, advertisers and brands seek to capitalize on viewers’ attention. Does this indicate a promising future for ads on CTV? Let’s find out!
The existing gap in viewing experience between linear TV and video streaming is reducing rapidly. The cord-cutting audiences are coming back to television via CTV. Additionally, the concept of binge-watching scheduled content on-demand is a big enabler for video content consumption on connected TVs. To sum up, the delivery of the Big screen experience of TV on digitally connected devices is simply accelerating and does not seem to stop. So, considering the gleaming future of ads on CTVs, brands must leverage all opportunities.
Aniview’s complete CTV/SSAI Platform for CTV media publishers enables the delivery of video ads across web, mobile & CTV/OTT platforms seamlessly with an AI-powered optimization layer and next-gen features for managing inventory, demand channels, and Ad delivery with ease.
Unlock the full potential of your advertising campaigns with Aniview. Contact us today to learn more and schedule a demo. Experience the future of video ad management and take your strategy to new heights.
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Server-side ad insertion (SSAI) used to be backend plumbing. In 2026, it decides how smooth your ad breaks feel, how much revenue you actually keep, and whether platforms consider you “premium.”
This quarter, we’ve rolled out a series of updates designed to give publishers more flexibility, stronger monetization opportunities, and an even smoother experience with the Aniview platform.
This quarter, we’ve rolled out a series of updates designed to give publishers more flexibility, stronger monetization opportunities, and an even smoother experience with the Aniview platform.
This quick guide will cover the top five essential things you need to know about FAST channels.
Now, let’s take a deeper look at what OTT and CTV mean- and the difference between CTV advertising and OTT advertising.
In October 2025, we rolled out major upgrades to Ads Player and Ad Manager focused on performance, policy, and monetization. From faster auctions to safer category controls and currency-aware bidding, here’s what changed and why it matters for publishers.
Server-side ad insertion (SSAI) used to be backend plumbing. In 2026, it decides how smooth your ad breaks feel, how much revenue you actually keep, and whether platforms consider you “premium.”
This quarter, we’ve rolled out a series of updates designed to give publishers more flexibility, stronger monetization opportunities, and an even smoother experience with the Aniview platform.
