Video Advertising Metrics To Track Performance
March 6, 2023
For digital video advertising, there are tons of elements that you can track to gauge a campaign’s success. New formats and technologies
Connected TV Goes Gold in 2018
March 3, 2023
Connected TV is poised to explode in 2018, fueled by a virtuous cycle of rapid consumer uptake and an ecosystem that’s eager to deliver.
Everything About SSP (Supply-Side Platform)
March 3, 2023
A supply-side platform, or SSP, is automated technology that allows publishers to sell their available ad spaces (“ad inventory”), typically via auction on digital marketplaces. Similar to the demand-side platforms (DSPs) used by advertisers, SSPs allow publishers to engage
RTB – 3 Ways You Reap the Benefits
March 3, 2023
Video marketing is on the rise, and by 2018, more than 60% of all internet traffic is expected to be video. Of that rise, a big chunk is driven by programmatic advertising, especially real-time bidding (RTB).
Nonlinear Video Ads
March 2, 2023
Nonlinear ads appear alongside video content, running concurrently without disrupting content playback. While we focus here on video ads
There’s an Ad for That: Examining the In-App Advertising Boom
March 2, 2023
The in-app advertising market is now expected to hit $201 billion triple the $72 billion it registered in 2016
Media Rating Council
March 2, 2023
Table of Contents1 Media Rating Council1.0.0.1 Table of Contents1.0.1 What is the Media Rating Council?1.0.2 What does the Media Rating Council do?1.0.3 Why does the
Ad Reinsertion Technology
March 2, 2023
ad reinsertion This technique works by replacing ads that get neutralized by ad blockers.
Everything You Need to Know About OTT Video
March 2, 2023
Over-the-top video is delivered over the web, bypassing traditional channels.
Server Side Header Bidding
March 2, 2023
Server-side header bidding carries out key header bidding processes via servers rather than the traditional browser.