There’s an Ad for That: Examining the In-App Advertising Boom
March 2, 2023
The in-app advertising market is now expected to hit $201 billion triple the $72 billion it registered in 2016
Media Rating Council
March 2, 2023
Table of Contents1 What is the Media Rating Council?2 What does the Media Rating Council do?3 Why does the MRC matter? What is the Media
Ad Reinsertion Technology
March 2, 2023
ad reinsertion This technique works by replacing ads that get neutralized by ad blockers.
Everything You Need to Know About OTT Video
March 2, 2023
Over-the-top video is delivered over the web, bypassing traditional channels.
Server Side Header Bidding
March 2, 2023
Server-side header bidding carries out key header bidding processes via servers rather than the traditional browser.
What is Completion Rate and How To Measure It?
March 1, 2023
Video ad metrics give you valuable data that’s crucial for evaluating and refining your advertising strategies
What is a Waterfall?
March 1, 2023
The waterfall technique sprang up when separate ad networks were the norm in digital video advertising
What Is real-time bidding?
March 1, 2023
real-time bidding (RTB) refers to the practice of buying and selling ad inventory
Coalition for Better Ads Standards
March 1, 2023
What’s the CBA? The Coalition for Better Ads creates standards for improving video ad quality.
Video Multiple Ad Playlist (VMAP)
March 1, 2023
The Video Multiple Ad Playlist, or VMAP, is part of the Interactive Advertising Bureau’s Video Suite, a collection of protocols that standardize key aspects of the video ad delivery process.