Header Bidding vs RTB: Know the Difference
February 28, 2023
Header bidding has shaken up the digital advertising industry, with both advertisers and publishers hailing the method…
What are Gross Rating Points?
February 28, 2023
Gross rating points (GRP) help you measure how big an impact your ad campaign can achieve. With GRP, the focus is on the volume that can be delivered
WHAT IS VPAID?
February 28, 2023
The Video Player Ad-Serving Interface (VPAID) is a key component of the Interactive with components like VAST and VMAP, the VPAID
VAST 2.0
February 28, 2023
VAST 2.0 is the third iteration and second major version of the Interactive Advertising Bureau’s Video Ad Serving Template (VAST).
What is MRAID?
February 28, 2023
Mobile Rich Media Ad Interface Definitions system (MRAID) is an Application Programming Interface (API) designed by the Interactive Advertising Bureau. Like the IAB
Video Ad Inventory
February 28, 2023
Ad inventory refers to the amount of available ad space that a publisher can offer to advertisers. The term is most commonly seen in online advertising…
What is Advertainment?
February 28, 2023
As the word suggests, advertainment combines advertising and entertainment to produce highly appealing content for target audiences.
VAST Tag – What is a VAST?
February 27, 2023
Tags are the formats used for commands in the Interactive Advertising Bureau’s Video Ad Serving Template (VAST).
VIEW-THROUGH RATE (VTR)
February 27, 2023
Table of Contents1 View-Through Rate (VTR)1.0.0.1 Table of Contents1.0.1 What is VTR?1.0.2 How Does View-Through Rate (VTR) Work?1.0.3 What Can View Through Rate (VTR) Do
COST PER VIEW (CPV)
February 27, 2023
Table of Contents1 Cost Per View (CPV)1.0.0.1 Table of Contents1.0.1 What is Cost Per View?1.0.2 How Does Cost Per View Work? Cost Per View (CPV)