VAST 2.0
February 28, 2023
VAST 2.0 is the third iteration and second major version of the Interactive Advertising Bureau’s Video Ad Serving Template (VAST).
What is MRAID?
February 28, 2023
Mobile Rich Media Ad Interface Definitions system (MRAID) is an Application Programming Interface (API) designed by the Interactive Advertising Bureau. Like the IAB
Video Ad Inventory
February 28, 2023
Ad inventory refers to the amount of available ad space that a publisher can offer to advertisers. The term is most commonly seen in online advertising…
What is Advertainment?
February 28, 2023
As the word suggests, advertainment combines advertising and entertainment to produce highly appealing content for target audiences.
VAST Tag – What is a VAST?
February 27, 2023
Tags are the formats used for commands in the Interactive Advertising Bureau’s Video Ad Serving Template (VAST).
VIEW-THROUGH RATE (VTR)
February 27, 2023
Table of Contents1 What is VTR?2 How Does View-Through Rate (VTR) Work?3 What Can View Through Rate (VTR) Do for You? What is VTR? View-through
COST PER VIEW (CPV)
February 27, 2023
Table of Contents1 What is Cost Per View?1.1 How Does Cost Per View Work? What is Cost Per View? Cost Per View refers to the
TARGET RATING POINTS (TRP)
February 27, 2023
Table of Contents1 What are Target Rating Points?2 How Do TRPs Work?3 Why Does TRP Matter? What are Target Rating Points? Target rating points (TRP)
INTERACTIVE VIDEO AD
February 27, 2023
Table of Contents1 What is an interactive video ad?2 How do interactive ads work?3 What can interactive ads do for you? What is an interactive
Pros and Cons of Using Digital Video Advertising Today
June 25, 2022
Table of Contents1 Advantages of Digital Video Advertising1.1 Low Expenses1.2 Real-time Benefits1.3 Opportunity for Multiple Formats1.4 Universal Accessibility1.5 International Reach2 Potential Drawbacks of Digital Video