What is OTT (Over-The-Top) vs. CTV (Connected TV) Advertising?
June 2, 2023
Now, let’s take a deeper look at what OTT and CTV mean- and the difference between CTV advertising and OTT advertising.
The Future of Ads on CTV
May 19, 2023
As CTV consumption continues to skyrocket, advertisers and brands seek to capitalize on viewers’ attention. Does this indicate a promising future for ads on CTV? Let’s find out!
Top 5 Essential Things to Know about FAST
May 12, 2023
This quick guide will cover the top five essential things you need to know about FAST channels.
What is an Ad Server? How does Ad Serving Work?
April 20, 2023
In this detailed guide, we will discuss what an ad server is, the types of ad servers, how ad serving works, and all the concepts related to ad server.
VAST 1.0
March 6, 2023
VAST 1.0 was the first iteration of the Interactive Advertising Bureau’s Video Ad Serving Template (VAST)
Video Advertising Metrics To Track Performance
March 6, 2023
For digital video advertising, there are tons of elements that you can track to gauge a campaign’s success. New formats and technologies
Connected TV Goes Gold in 2018
March 3, 2023
Connected TV is poised to explode in 2018, fueled by a virtuous cycle of rapid consumer uptake and an ecosystem that’s eager to deliver.
Everything About SSP (Supply-Side Platform)
March 3, 2023
A supply-side platform, or SSP, is automated technology that allows publishers to sell their available ad spaces (“ad inventory”), typically via auction on digital marketplaces. Similar to the demand-side platforms (DSPs) used by advertisers, SSPs allow publishers to engage
RTB – 3 Ways You Reap the Benefits
March 3, 2023
Video marketing is on the rise, and by 2018, more than 60% of all internet traffic is expected to be video. Of that rise, a big chunk is driven by programmatic advertising, especially real-time bidding (RTB).
Nonlinear Video Ads
March 2, 2023
Nonlinear ads appear alongside video content, running concurrently without disrupting content playback. While we focus here on video ads