What is Completion Rate and How To Measure It?
March 1, 2023
Video ad metrics give you valuable data that’s crucial for evaluating and refining your advertising strategies
What is a Waterfall?
March 1, 2023
The waterfall technique sprang up when separate ad networks were the norm in digital video advertising
What Is Real-Time Bidding?
March 1, 2023
real-time bidding (RTB) refers to the practice of buying and selling ad inventory
Coalition for Better Ads Standards
March 1, 2023
What’s the CBA? The Coalition for Better Ads creates standards for improving video ad quality.
Video Multiple Ad Playlist (VMAP)
March 1, 2023
The Video Multiple Ad Playlist, or VMAP, is part of the Interactive Advertising Bureau’s Video Suite, a collection of protocols that standardize key aspects of the video ad delivery process.
Over The Top (OTT) Device
February 28, 2023
Table of Contents1 Over The Top (OTT) Device1.0.0.1 Table of Contents1.0.1 What is an OTT Device?1.0.2 How Do OTT Devices Work?1.0.3 What Does This Mean
What is the Video CPM?
February 28, 2023
People mentioned “CPM” everywhere in digital advertising, but what does it mean? “CPM” stands for “cost per mile,” and it’s industry shorthand for the amount…
Google Interactive Media Ads and How Does It Help Video Monetization?
February 28, 2023
Google IMA (Google’s Interactive Media Ads) software development kit (SDK) allows video players to serve video ads.
What is the On-Target Percentage?
February 28, 2023
On-target percentage, also called OTP, measures how much of your advertising campaign’s results actually stem from your intended audience.
What is OVER-THE-PAGE ADVERTISING
February 28, 2023
OTP ads can be deployed alone or in tandem with regular ads that run on the webpage once the OTP ad has finished.