Coalition for Better Ads Standards
March 1, 2023
What’s the CBA? The Coalition for Better Ads creates standards for improving video ad quality.
Video Multiple Ad Playlist (VMAP)
March 1, 2023
The Video Multiple Ad Playlist, or VMAP, is part of the Interactive Advertising Bureau’s Video Suite, a collection of protocols that standardize key aspects of the video ad delivery process.
Over The Top (OTT) Device
February 28, 2023
Table of Contents1 Over The Top (OTT) Device1.0.0.1 Table of Contents1.0.1 What is an OTT Device?1.0.2 How Do OTT Devices Work?1.0.3 What Does This Mean
What is the Video CPM?
February 28, 2023
People mentioned “CPM” everywhere in digital advertising, but what does it mean? “CPM” stands for “cost per mile,” and it’s industry shorthand for the amount…
Google Interactive Media Ads and How Does It Help Video Monetization?
February 28, 2023
Google IMA (Google’s Interactive Media Ads) software development kit (SDK) allows video players to serve video ads.
What is the On-Target Percentage?
February 28, 2023
On-target percentage, also called OTP, measures how much of your advertising campaign’s results actually stem from your intended audience.
What is OVER-THE-PAGE ADVERTISING
February 28, 2023
OTP ads can be deployed alone or in tandem with regular ads that run on the webpage once the OTP ad has finished.
Header Bidding vs RTB: Know the Difference
February 28, 2023
Header bidding has shaken up the digital advertising industry, with both advertisers and publishers hailing the method…
What are Gross Rating Points?
February 28, 2023
Gross rating points (GRP) help you measure how big an impact your ad campaign can achieve. With GRP, the focus is on the volume that can be delivered
WHAT IS VPAID?
February 28, 2023
The Video Player Ad-Serving Interface (VPAID) is a key component of the Interactive with components like VAST and VMAP, the VPAID