What is the Video CPM?
People mentioned “CPM” everywhere in digital advertising, but what does it mean? “CPM” stands for “cost per mile,” and it’s industry shorthand for the amount…
Aniview Blog
Google Interactive Media Ads and How Does It Help Video Monetization?
Google IMA (Google’s Interactive Media Ads) software development kit (SDK) allows video players to serve video ads.
What is the On-Target Percentage?
On-target percentage, also called OTP, measures how much of your advertising campaign’s results actually stem from your intended audience.
What is OVER-THE-PAGE ADVERTISING
OTP ads can be deployed alone or in tandem with regular ads that run on the webpage once the OTP ad has finished.
Header Bidding vs RTB: Know the Difference
Header bidding has shaken up the digital advertising industry, with both advertisers and publishers hailing the method…
What are Gross Rating Points?
Gross rating points (GRP) help you measure how big an impact your ad campaign can achieve. With GRP, the focus is on the volume that can be delivered
WHAT IS VPAID?
The Video Player Ad-Serving Interface (VPAID) is a key component of the Interactive with components like VAST and VMAP, the VPAID
VAST 2.0
VAST 2.0 is the third iteration and second major version of the Interactive Advertising Bureau’s Video Ad Serving Template (VAST).
What is MRAID?
Mobile Rich Media Ad Interface Definitions system (MRAID) is an Application Programming Interface (API) designed by the Interactive Advertising Bureau. Like the IAB
Video Ad Inventory
Ad inventory refers to the amount of available ad space that a publisher can offer to advertisers. The term is most commonly seen in online advertising…