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video-cpm

What is the Video CPM?

People mentioned “CPM” everywhere in digital advertising, but what does it mean? “CPM” stands for “cost per mile,” and it’s industry shorthand for the amount…

Asmita

Asmita

On-Target-Percentage

What is the On-Target Percentage?

On-target percentage, also called OTP, measures how much of your advertising campaign’s results actually stem from your intended audience.

Asmita

Asmita

OVER-THE-PAGE-ADVERTISING

What is OVER-THE-PAGE ADVERTISING

OTP ads can be deployed alone or in tandem with regular ads that run on the webpage once the OTP ad has finished.

Asmita

Asmita

Gross-Rating-Points

What are Gross Rating Points?

Gross rating points (GRP) help you measure how big an impact your ad campaign can achieve. With GRP, the focus is on the volume that can be delivered

Asmita

Asmita

VPAID

WHAT IS VPAID?

The Video Player Ad-Serving Interface (VPAID) is a key component of the Interactive with components like VAST and VMAP, the VPAID

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Asmita

VAST 2.0

VAST 2.0

VAST 2.0 is the third iteration and second major version of the Interactive Advertising Bureau’s Video Ad Serving Template (VAST).

Kapil

Kapil

MRAID

What is MRAID?

Mobile Rich Media Ad Interface Definitions system (MRAID) is an Application Programming Interface (API) designed by the Interactive Advertising Bureau. Like the IAB

Asmita

Asmita

VIDEO AD INVENTORY

Video Ad Inventory

Ad inventory refers to the amount of available ad space that a publisher can offer to advertisers. The term is most commonly seen in online advertising…

Kapil

Kapil

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