Media Rating Council
Table of Contents1 What is the Media Rating Council?2 What does the Media Rating Council do?3 Why does the MRC
Aniview Blog
Ad Reinsertion Technology
ad reinsertion This technique works by replacing ads that get neutralized by ad blockers.
Everything You Need to Know About OTT Video
Over-the-top video is delivered over the web, bypassing traditional channels.
Server Side Header Bidding
Server-side header bidding carries out key header bidding processes via servers rather than the traditional browser.
What is Completion Rate and How To Measure It?
Video ad metrics give you valuable data that’s crucial for evaluating and refining your advertising strategies
What is a Waterfall?
The waterfall technique sprang up when separate ad networks were the norm in digital video advertising
What Is real-time bidding?
real-time bidding (RTB) refers to the practice of buying and selling ad inventory
Coalition for Better Ads Standards
What’s the CBA? The Coalition for Better Ads creates standards for improving video ad quality.
Video Multiple Ad Playlist (VMAP)
The Video Multiple Ad Playlist, or VMAP, is part of the Interactive Advertising Bureau’s Video Suite, a collection of protocols that standardize key aspects of the video ad delivery process.
Over The Top (OTT) Device
Table of Contents1 What is an OTT Device?2 How Do OTT Devices Work?3 What Does This Mean for You? What